Proctor & Gamble worked with TheGrio network to bring a series of HBCU-centric commercials to the screen, all featuring different P&G products. This Hero spot led the way, striking a balance between heart, story, and as many household & hygiene products as humanly possible.

Working with a team to craft the script for this was a great and rewarding process, and there’s nothing like having written the script to get your mind working on the eventual edit!