In 2020, Covid-19 response commercials were everywhere. It’s easy to be cynical about it, but the reality was that saying nothing felt even worse. Especially in the case of a healthcare company like Resurgens Orthopaedics, a response was needed.

Tasked with writing the spot, my goal was to make something that made an effort to encourage people going through an impossibly difficult time. I edited the piece, and directed the voiceover artist in what I think is quite a moving performance. As was the custom at the time, this was created entirely with stock footage.